Why are floor plans not used in real estate marketing?

Q: Why are floor plans not used more often in real estate marketing? I’m in the market for my first home. I have been to a handful of showings finding room sizes not suitable to my lifestyle or a layout that I don’t like. This information is easily relayed in a floor plan drawing so why are they not used? It seems like a floor plan would allow me to see what the room sizes are and the overall home layout before a showing.
– Alan G. in Edison NJ

A- I always have floor plans for drawn for all my listings, most agents do not; I agree with you that a floor plan is incredibly useful both for buyers as well as for sellers. There’s no point in having a seller’s life interrupted for a showing if a quick look at a floor plan would be all a buyer would need to know whether it might work for them or not. Listing agents who read this if you’re not having floor plans done, you might want to consider doing so in the future. 

We can see below which factors home buyers placed importance on in the 2016 Zillow Group Report on Consumer Housing Trends. Sixty-four percent of home buyers felt viewing a plan in advance was important.

When determining which homes to consider purchasing, home buyers place importance on a variety of methods, including:

  • Taking a private tour of the home (78 percent)
  • Having an inspection/pre-inspection (78 percent)
  • Having access to comprehensive data and history about the home (67 percent)
  • Viewing a floor plan of the home (64 percent)
  • Getting their agent’s evaluation of the home (54 percent)
  • Viewing professional pictures of the home (52 percent)
  • Having the home empty/free of the previous seller’s belongings (51 percent)
  • Attending an open house of the home (48 percent)
  • Watching a video tour of the home (35 percent)
  • Having the home staged (33 percent)

Here are some home buyer comments left on  Zillow, Reddit, and City-Data all with strong pro-floor plan opinions:

“A floor plan can save a lot of driving and looking.”
“Floor plan qualifies a buyer before even seeing the home.”
“They may not tell the whole story, but there’s a lot that can be determined just from the floor plan.”
“Floorplans would encourage potential buyers that know what they are looking for. It will also help keep away potential buyers that basically walk in the door and walk right back out because they hate the layout.“
“My husband uses a wheelchair and we have viewed several homes that were not accessible for him which we would never have viewed had we been able to access a floor plan ahead of time.”

Below are some basic examples of plans I have used in the past to help market my home listings.

Is your agent including a plan in the marketing of your home ??

This post was authored by local resident and REALTOR, John Womeldorf. John is known around town as Mr. Williamsburg, for both his extensive knowledge of the Williamsburg/ Richmond/ Hampton Roads area and his expertise helping buyers and sellers in the local real estate market.

If you are a home owner searching for someone innovative to sell your home I would love to share my thoughts on marketing. You can read some of the stories I have written about the homes I have sold here.

Additionally, I have helped hundreds of folks find their dream home/ community and would love to help you find yours in the Williamsburg, Yorktown, New Kent, VA Beach, Chesapeake, Suffolk, Isle of Wight,  Poquoson and Richmond VA area.

Contact John “Mr. Williamsburg” Womeldorf at (757) 254-8136 or John@MrWilliamsburg.com  and we’ll get you started.

I look forward to serving your real estate needs!


About mrwilliamsburg

I love Williamsburg !
Being “Mr. Williamsburg” and starting my web site in 2004 has been a great way for me to help people looking for homes for sale, communities and an “insider knowledge.” of the area.
Turned out I was onto something. Because I offer in-depth information and up-to-the-minute blogging, even international clients have found me. One couple, moving back to the States from France, told me that a post I wrote blog about grocery shopping in Williamsburg convinced them that Williamsburg was the place to be, and that I was the best source by far that they found on the web.
I’m happy to say that I hear similar comments from many of my clients looking for homes throughout Williamsburg and Hampton Roads.
I grew up in Virginia Beach, Va, After attending college, I worked at a number of positions including manager of a land development and construction company and business manager of a cut flower business that we grew in sales from $300,000 to $15 million (we were supplier to Whole Foods and one of the first cut flower suppliers to Costco).
In 2004, it seemed like a good time to simplify my life. I moved my family from Annapolis to Williamsburg. I went into real estate with Liz Moore and Associates, and was one of the initial agents when Liz opened her Williamsburg branch.
My sons Zach and Josh attend Lafayette High School and Hornsby Middle School and are crazy about sports and the outdoors.
I feel lucky to be living the dream, and saving two to four hours by not driving on the DC beltway every day. So, I can now spend my time with family while concentrating on learning — and sharing — information about living in Williamsburg.
In real estate, no two people or transactions are the same. Everything’s a challenge, and I’m rewarded every time in close a transaction and have the opportunity to see the smiles on clients’ faces.
Please email or call me for assistance with any real estate questions about the area
John@MrWilliamsburg.com or 757 254 8136