Liz Moore & Associates: Leading Williamsburg Real Estate with Unmatched Market Share
Published: May 13, 2025 | By John Womeldorf
In residential real estate, market share is one of the strongest indicators of a brokerage’s influence and reputation. It reflects not only sales success but also a deep level of trust within the community. Here in Williamsburg, Virginia, a city of just over 100,000 residents, one firm stands head and shoulders above the rest: Liz Moore & Associates, which holds a remarkable 25.8% of total residential sales volume as of mid-May 2025.
To put that in context, our next closest competitors hold much smaller slices of the market:
- Howard Hanna – 6.9%
- Long & Foster – 6.8%
- Williamsburg Realty – 5.7%
- BHHS RW Towne Realty – 5.5%
No other brokerage in the area even crosses the 10% mark. In a market served by dozens of agencies, this kind of dominance is rare—and incredibly telling.
From 0% to Market Leader
When we opened our Williamsburg office in 2007, Liz Moore & Associates had zero market share. Less than two decades later, we’ve become the most trusted real estate firm in the area, responsible for over one-quarter of all home sales in Williamsburg.
That didn’t happen by luck. It came from building strong relationships, providing personalized service, and delivering consistent results—year after year.
A National Rarity in Similar Markets
You might expect this kind of market dominance in a small, rural area. But Williamsburg isn’t that—it’s a sophisticated, historic city with a mix of retirees, families, and professionals, not unlike other highly desirable mid-size markets around the country.
Take a look at similar-sized markets:
Hendersonville, NC: The top brokerage controls just 12–14% of the market. Bluffton, SC (outside Hilton Head): Market share is spread widely across national franchises, with no one brokerage exceeding 15%. Asheville, NC: Even the strongest regional firms rarely cross the 10% threshold due to the heavy presence of national brands.
In nearly every case, markets with populations around 100,000 are fragmented. Local firms fight for space among national giants. For Liz Moore & Associates to hold nearly 26% of Williamsburg’s market is not just impressive—it’s exceptional.
Why That Matters When You’re Selling
Market share is more than a bragging right—it directly benefits you as a seller. Here’s why listing with Liz Moore & Associates is a smart move:
Greater visibility: With more listings and more buyers, your home gets more attention—both online and through word of mouth. Stronger negotiating power: We know the market inside and out, and we price homes with precision. Speed and strategy: Our listings consistently sell faster and for top dollar. Collaborative culture: Our agents work together, not in competition, ensuring smooth transactions and more satisfied clients.
When your home is represented by the market leader, it stands out. And in real estate, standing out is everything.
Let’s Talk About Your Real Estate Goals
Thinking of selling? The data speaks for itself. Working with a proven market leader gives you a distinct edge—especially in a competitive or shifting market.
Even if you’re just starting to plan your move, I’d love to offer insight on market conditions, pricing strategies, and ways to prepare your home to shine. Let’s talk about how we can position your property for success.
About Me
I’m John Womeldorf, better known as Mr. Williamsburg. I’ve been helping folks buy and sell homes in the Williamsburg area for over 20 years. My role isn’t just about contracts and closings—I’m your guide to the community, from neighborhoods and schools to renovation tips and restaurant picks.
If you’re thinking about selling—or just want to explore your options—reach out anytime.
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