Busch Gardens Williamsburg has a new mobile website providing guests and fans with a convenient and easy way to plan their vacations and purchase and redeem tickets directly from their mobile devices.
SeaWorld and Busch Gardens are some of the first in the theme park industry to effectively use mobile sites with geo-location capabilities. When a guest is near one of the SeaWorld or Busch Gardens parks and connects to the website, the guest’s phone will immediately default to driving directions. However, if the guest is actually in the park, the site will automatically default to a park map so they can find their next adventure without missing a beat. Receiving the most relevant content, products, offers and promotions based on their location to the parks are just some of the many intuitive features mobile users can now experience.
The sites provide guests with a simplified mobile purchase experience with images, text and easy steps for the entire process. Once the purchase process is complete, guests will receive their digital admission ticket directly on their phone, allowing them to proceed directly to the front gate for entry to the park.
Busch Gardens guests can not only purchase single day tickets, but also multi-park and season passes, allowing guests to save money and time. Based on the tickets purchased, the sites will suggest additional experiences and adventures, including behind-the-scenes tours, up-close animal interactions or dining options to make their visit to the park even more memorable.
The new sites were designed to work with Apple, Android and Windows smart phones.
In other news for 2013 @ Busch Gardens , coming this year will be the first ever food festival. During this immersive event you’ll find special and unique foods and beverages. Enjoy the authentic tastes of Europe paired with family-friendly activities and entertainment that will make this event as fun as it is delicious.