Planet Fitness has leased the 26,357-square foot former American Family Fitness space at New Town Shops on Main in Williamsburg, Virginia.
New Town Shops on Main is a 253,000-square foot lifestyle shopping center located at Monticello Avenue and Ironbound Road. Major tenants include Regal Cinemas, Barnes & Noble, Bonefish Grill, Panera, Bath & Body Works, Brass Tap, Ann Taylor Loft, Buffalo Wild Wings, Nautical Dog, Opus 9, Conte’s, and many other local and national specialty retailers. New Town is currently celebrating its 20 year anniversary.
The New Town Planet Fitness location is owned and operated by local Williamsburg resident Michael Barnes and his family. Michael Barnes shared that he had been awaiting the ideal location in Williamsburg to open up and that the New Town opportunity is a perfect fit for his concept. He confirmed that, “We are planning a late 2022 opening after the completion of a total renovation of the space and while making a significant investment in rebranding this signature location”.
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of March 31, 2022, Planet Fitness had more than 16.2 million members and 2,291 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent businessmen and women.