Shopping and Restaurants

Restaurants / Shopping

The Williamsburg area is a shopper’s paradise, where boutique shops, art galleries and antique stores mingle with more than 150 factory brand-discount and designer outlet stores.

Read about grocery shopping in Williamsburg VA here

And who says shopping can’t be scenic? Visit the specialty shops of Colonial Williamsburg’s charming Merchants Square, and don’t forget to take home a piece of history. Historic Yorktown’s Riverwalk Landing offers waterfront shopping or discover a world of shopping and entertainment options in the new urbanist communities of New Town and High Street. You’ll also find world-class shopping in the gift shops of the Williamsburg area’s many museums.

James City County and Williamsburg offer a wealth of restaurants that range from authentic 18th century taverns in Colonial Williamsburg and family eateries throughout the County to some of Virginia’s award-winning restaurants,

A wide variety of shopping opportunities include:

  • Colonial Williamsburg’s Merchant’s Square
  • New Town
  • Prime Outlets of Williamsburg
  • Williamsburg Outlet Mall
  • Williamsburg Pavilion Shoppes
  • Williamsburg Pottery and Outlet Center
  • Numerous specialty stores, antique shops and boutiques


New Town

Over the past few years, New Town has added to the diversity of the County.  The 300-acre residential and commercial mixed use, new urbanism development has added approximately 550,000 square feet of retail, office, and hospitality space to the County’s inventory.  Developed in collaboration with the College of William and Mary, Discovery Park at New Town offers 350,000 square feet of office/research space with a capacity of 500,000 square feet.

Monticello Market Place and Windsor Meade Market Place

Near New Town, Monticello Avenue quickly established a reputation for quality retail.   Monticello Market Place and Windsor Meade Market Place are home to several well-known retailers, and Settler’s Market at New Town, which opened in 2008, is a mixed use center adding 350,000 square feet of retail and office, with residential flats and townhouses.  These exciting developments are adding to the reasons to live, work, shop, and play in James City County.

Outlet shopping

James City County has long been synonymous with discount outlet shopping, making it a visitor destination in its own right.  The Richmond Road corridor, west of Williamsburg, is bustling with name-brand outlets and unique independent shops.  Prime Outlets, which expanded again in 2008 is reported to be one of the busiest Prime Outlets centers in the nation.

The new Williamsburg Pottery combines the style and charm of a traditional European market town with the conveniences and interactive experiences of 21st-century shopping. A vast array of items made locally and regionally ensures that visitors find unique remembrances of their trip to the Historic Triangle, along with treasures from around the world