Broad Street breaks ground for Earth Fare and Ace Peninsula Hardware in Williamsburg VA

Broad Street Realty, a market-leading national commercial real estate firm headquartered in Bethesda, Maryland, broke ground on  Midtown Row this past Thursday, March 8th by welcoming its lead tenants Earth Fare and Ace Peninsula Hardware at a groundbreaking ceremony. Broad Street is transforming the Williamsburg Shopping Center and the adjoining Monticello Shopping Center into Midtown Row, an experience-based retail, residential and entertainment district located in the heart of Williamsburg. Earth Fare, Williamsburg’s first organic grocer is the first to break ground in the former Monticello Shopping Center. Broad Street CEO, Michael Jacoby, Williamsburg Mayor, Paul Freiling, and Earth Fare CEO, Frank Scorpiniti spoke at the event.


Michael Jacoby stated: “We were thrilled with the turnout to the groundbreaking of Midtown Row. We have worked hard with both city representatives and the community to come up this shared vision for Midtown Row, and were so pleased to see members of the city council, planning commission, architectural review board, and so many others supporting Midtown Row at the event.” In his speech, Mayor Freiling added, “The redevelopment of this area is something the community has been aspiring to for more than a decade.”  In addition to elected officials, the groundbreaking was attended by local business owners and community members.

Midtown Row, which will include ground up construction, as well as significant renovations, will be delivering in phases between 2018-2020. Earth Fare plans to open its doors in June/July 2018. Ace Peninsula Hardware will relocate within Midtown Row by Fall 2018. Jacoby announced that the Ace Peninsula hardware President, Terry Deaver, signed his lease the morning of the Groundbreaking.  Jacoby also confirmed that the local favorite restaurant, Sal’s by Victor, has signed a new long-term lease.

For more information about Midtown Row, please visit:


Psst, I’m a Virginia real estate agent.

This post was authored by local resident and REALTOR, John Womeldorf. John is known around town as Mr. Williamsburg, for both his extensive knowledge of the Williamsburg/ Hampton Roads/ Richmond VA area and his expertise helping buyers and sellers in the local real estate market.

If you are a homeowner searching for someone innovative to sell your home I would love to share my thoughts on marketing. You can read some of the stories I have written about the homes I have sold here.

Additionally, I have helped hundreds of folks find their dream home/ community and would love to help you find yours in Williamsburg, Yorktown, New Kent, VA Beach, Chesapeake, Suffolk, Isle of Wight Poquoson as well as Richmond.

You can reach me by phone at 757-254-8136 or email

I look forward to serving your real estate needs!


About mrwilliamsburg

I love Williamsburg !
Being “Mr. Williamsburg” and starting my web site in 2004 has been a great way for me to help people looking for homes for sale, communities and an “insider knowledge.” of the area.
Turned out I was onto something. Because I offer in-depth information and up-to-the-minute blogging, even international clients have found me. One couple, moving back to the States from France, told me that a post I wrote blog about grocery shopping in Williamsburg convinced them that Williamsburg was the place to be, and that I was the best source by far that they found on the web.
I’m happy to say that I hear similar comments from many of my clients looking for homes throughout Williamsburg and Hampton Roads.
I grew up in Virginia Beach, Va, After attending college, I worked at a number of positions including manager of a land development and construction company and business manager of a cut flower business that we grew in sales from $300,000 to $15 million (we were supplier to Whole Foods and one of the first cut flower suppliers to Costco).
In 2004, it seemed like a good time to simplify my life. I moved my family from Annapolis to Williamsburg. I went into real estate with Liz Moore and Associates, and was one of the initial agents when Liz opened her Williamsburg branch.
My sons Zach and Josh attend Lafayette High School and Hornsby Middle School and are crazy about sports and the outdoors.
I feel lucky to be living the dream, and saving two to four hours by not driving on the DC beltway every day. So, I can now spend my time with family while concentrating on learning — and sharing — information about living in Williamsburg.
In real estate, no two people or transactions are the same. Everything’s a challenge, and I’m rewarded every time in close a transaction and have the opportunity to see the smiles on clients’ faces.
Please email or call me for assistance with any real estate questions about the area or 757 254 8136